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Professor Alexander Kofi Preko

alexander.preko@emortschoolcomplex.com
Ashaley Botwe – Adenta Housing Down, Aviation Road Ayaben Street, J268 Adenta
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Professor Alexander Kofi Preko

Founder

The inception story of the school is intriguing. The concept of establishing the school arose during a conversation between the founder and his late mother, Madam Elizabeth Mortey. During this conversation, she encouraged the founder, saying, “Alex, you have a passion for education; consider creating your own school.

Biography

Alexander Preko is a Senior Lecturer at the Department of Marketing, University of Professional
Studies, Ghana. He is actively involved in the analysis of quantitative and qualitative dataset
from tourism, migration and marketing projects. He was the consultant for career pathways development for the Ghanaian Tourism and Hospitality sector in 2020 which was funded by the International Labour Organization. Also, he was the consultant for Skill Strategy & Action Plan Development for Ghana’s Oil and Gas Sector Skills Body, funded by ILO. He also worked on the action plan for the Labor Market Information System for the Ministry of Labor and Employment Relations, Ghana, which is funded by ILO, Skills Initiative for Africa (SIFA).

 

Dr Preko also serves as a consultant for GIZ on training Sector Skills Bodies (SSBs) on reporting
and interpretations of LMIS. He is the chief data analyst and the consultant, who developed the
Customer Satisfaction Index (CSI) for the banking sector of Ghana, 2021, initiated by the
Chartered Institute of Marketing, Ghana (CIMG). He holds a PhD in Economics (Tourism-
Migration Management) from Moscow State University of Management. He is a visiting professor at the Nobel International Business, Accra for qualitative and quantitative research methods and has also initiated several trainings on statistical software analysis (SPSS, STATA, Nvivo), both at the institutional and corporate levels. He has written a book entitled “Step-by-step SPSS Data Analysis”.

 

He is editorial board member of SN Social Science of Springer publisher. Dr Preko also published in peer-reviewed and ranked journals of Emerald insight, Sage, Taylor and Francis, Inderscience, Springer and others. He is also a member of the Chartered Institute of Economist, Ghana and CIMG. His main research interests are tourism 

Education

  • Ph.D., Management Economics, State University of Management, Moscow (2006-2009); Department of Migration Management, concentration in migration-tourism management with thesis on “Tourism-Migration Perspectives: Conditions and Solutions of Labor Migration Management: A Case of Ghanaian Migrants in Europe
  • MSc. Marketing, State University of Management, Moscow (2004-2006); Department of Marketing, with thesis on: an examination of the Marketing strategies in promoting Nestle products in Russia Federation.
  • BSc. World Economics, Tula State University, Tula-Russia, (1999-2004), Department of Economics, with thesis on “Perspective of Ghana’s participation in the World Gold Market”

Publications

  • Preko, A (2021), Safety and security concerns at the beach: views of migrant visitors in Ghana: Journal of Tourism and Hospitality Research, 21(1),73-85
  • Gyepi-Garbrah F., & Preko A., (2022) Paragliding festival: understanding stakeholder perception of environmental attitude and tourism performance. International Journal of Event and Festival Management, 13(3), 326-350
  • Preko, A., Doe , F., & Dadzie, S. A. (2019). The future of youth tourism in Ghana: motives, satisfaction and behavioural intentions. Journal of Tourism Future, 5(1), 2-18.
  • Preko, A., Alleberganov A., Mohammed I., Martins A., & Amponsah R., (2022), Understanding spiritual journey to Hajj: Ghana and Uzbekistan perspectives, Journal of Islamic Marketing, 13(2) 446-462
  • Preko, A (2020), Tourism development: national policies and tourism priorities in Ghana, International Journal of Tourism Policy, 21(10), 380-391
  • Preko, A., Iddrisu, M. & Ameyibor, L., (2020). Muslim tourist religiosity, perceived values, satisfaction and loyalty. Tourism Review International, vol. 24, 109-125.
  • Preko, A. (2020). The impact of tour services on international tourist satisfaction in Elmina, Ghana. International Journal of Tourism Cities, 6(4), 1129-1147
  • Preko, A., Ameyibor, L., & Mohammed, I. (2020). Examining tour services, satisfaction and loyalty of international tourists in Cape Coast, Ghana. Tourism Review International, 23, 115-131.
  • Preko, A., Mohammed, I., Gyepi-Garbrah, T., & Allaberganov, A. (2021). Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana. Journal of Islamic Marketing, 12(1) 124-144
  • Alleberganov A., Preko A., & Mohammed I., (2021), Government commitment to tourism and hospitality sector during Covid-19 pandemic, Tourism critiques: Practice and Theory, 2(2) 153-169
  • Allaberganov, A and Preko, A (2021), Inbound international tourists’ demographics and travel motives: views from Uzbekistan, Journal of Hospitality and Tourism Insights, 5(1) 99-115.
  • Preko, A., Agbanu, S., & Feglo, M. (2019). Political Marketing Strategy: Soundbites and Voting Behaviour in Contemporary Ghana. Journal of African Business, 21(3), 375-394.
  • Preko, A. (2017). Analysis of social cognitive model in the context of green marketing: a study of the Ghanaian environment. Business perspective and research, 6(1), 105-113.
  • Preko A., Agyabeng A.N., & Mensah J., (2021). Slum dwellers’ occupational activities and health implications, Health Education, 121(6) 632-648
  • Agyabeng A.N., & Preko A., (2021), A Stakeholder analysis of government policy intervention in the Ghanaian slum communities. Housing, Care and Support, 24(2) 41-53
  • Doe, F., Puplampu, B., & Preko, A. (2020). Causes of coercive management behaviour, dimensions and occupation. International Journal of Organizational Analysis, 28(6) 1175-1199.
  • Preko, A., Iddrisu, M & Allaberganov, A (2022). Antecedents of brand equity on halal tourism destination, Journal of Islamic Marketing, 13(8) 1685-1702
  • Iddrisu M., Preko A., Ameyibor L.E.K., Feglo M., & Agbemabiese G.C., Celebrity Brand Hate and Consumer Behaviour, Arts and the Market Vol-ahead-to-print
  • Iddrisu M., Mahmoud A.M., Preko A., Hinson R., & Yeboah J.G (2022). The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour, Journal of Hospitality and Tourism Insights, vol-ahead-to-print
  • Amankwa-Poku A., & Preko A., Perspectives on Public Financial Management Reforms in Ghana, Asia-Pacific Management Accounting Journal, 17(2), pp 162-199
  • Preko, A. (2022). The West African Illegal Migrants Lived Experiences in Transit and across on the Mediterranean Sea, Africa Review 14, pp. 433-456
  • Ofori-Acquah C., Avortri, C,. & Preko A (2022). Taking Stock of Policies, Regulations, and Initiatives That Leverage Technology to Build Trust: Lessons from Ghana’s Financial Sector, Springer Global Social Welfare, vol-ahead-to-print
  • Ofori-Acquah C., Avortri, C, Preko A & Ansong D. (2022). Analysis of Ghana’s National Financial Inclusion and Development Strategy: Lessons Learned, Springer Global Social Welfare, vol-ahead-to-print
  • Mohammed, I., Preko, A., Allaberganov, A. and Thomas, T.-E.Y. (2023), "Indian diaspora in Ghana: cultural and family heritage of tourists' travel preference", Journal of Hospitality and Tourism Insights, Vol. 6 No. 1, pp. 286-304
  • Doe F., Preko A., Akroful H., & Okai-Anderson E.K., (2022) Festival tourism and socioeconomic development: case of Kwahu traditional areas of Ghana, International Hospitality Review Vol. 36 No. 1, 2022 pp. 174-192
  • Preko A., Amoako G.K., Dzogbenuku R.K., & Kosiba J. (2022) Digital tourism experience for tourist site revisit: an empirical view from Ghana, Journal of Hospitality and Tourism Insights, vol-ahead-to-print
  • Preko A., & Anyigba H., (2022). The tourism and hospitality career progression pathway, International Hospitality Review, vol-ahead-to-print
  • Agyabeng, A., Preko, A., Avusuglo, H., Kumasey, A., Kantanka, A., & Feglo, Mawuli, Covid-19 Phobia, Response to the Vaccine and the Right of Urban Migrant Dwellers" International Journal of Human Rights in Healthcare, vol-ahead-to-print

HONOR AND AWARD

  • West Africa 2020 Science Communication award of Conversation Africa, the Ghanaian author who made the most contributions to the site, (2020)
  • Ministry of Education Russia, scholarship from first degree to PhD, (2000-2009)

BOOK CHAPTER PUBLISHED BY SPRINGER

  • Leadership and Human Capital Management in New Public Management ,b> (Chapter Four) (Palgrave Macmillan)

EDITORIAL BOARD MEMBER

  • Associate Editor, SN Social Science, Springer Nature Publisher

Skills

Data analytical software: mintab, stata, spss, and Nvivo for data analysis100%
Russian language (Speak and Write)100%
Experience in Microsoft Office suite (Word, Excel, Power point, Access)100%